Intelligent Quarters

On the occasion of the inauguration of the building ensemble “Intelligent Quarters”, in close collaboration with the renowned light artist and scenographer Michael Batz, PRG realised a short but spectacular video mapping display on the façade of the Shipyard office building in Hamburg’s HafenCity.

Together with the agency bright!, Batz developed a design, comprised of impressive shapes and colours, a 3D effect which was further augmented by the building’s angled façade. To achieve this, the colour concept and shapes were first developed using still frames, which were then animated. 

For PRG, the greatest challenge was to perfectly align the projection with the architecture of the building, including the windows. Two disguise 4x4pro servers enabled the transmission of text elements, pictures and animations, which were projected by six Panasonic 20K projectors onto the white, porcelain-covered façade of the Shipyard office building, situated directly by the Elbe.

Michael Batz was overwhelmed by the result of the collaboration: “The reactions were: ‘Wow’! People were really astonished and didn’t expect that this building could exhibit such depth, relevance and richness of expression. I was really impressed!”